Shimano – Shimano Cycling World

Interactive Solutions // Galleries & Museums

Shimano – Shimano Cycling World

Experience the world’s first experiential and interactive cycling centre at Shimano Cycling World

Digimagic created the world’s first experiential and interactive cycling centre, Shimano Cycling World.

Occupying a 650 sqm space, the hall comprises a variety of interactive exhibits aimed to excite and inspire cycling enthusiasts.

Through gesture technology, visitors get to access a bank of video content as a transparent rotoscope reveals the history and technology of various bicycle components, to educate while engaging the visitors.

CLIENT

Shimano

YEAR

2016

PLACE

Singapore

DESIGN AND BEHIND THE SCENES

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