Events & Exhibitions
PETRONAS – Imaginarium Experience
Embark on a journey of exploration and amazement. PETRONAS takes you further as we reimagine the future of energy
Starting a journey is easy, but keeping one engaged for the ride makes all the difference. To showcase the best PETRONAS has to offer, Digimagic created a larger than life exhibition booth experience with various engagement touchpoints to keep visitors curious and captivated.
To help with lead generation and inject an element of fun in an Oil and Gas trade fair, visitors were invited to take part in a Mass Collaboration Mobile Game. Alongside that was a mixed-reality experience via Hololens using gesture tracking and our Robotic Artificial Intelligence (AI) Performance.
We also created a thematic brand video that showcased PETRONAS’ belief in collaboration and continuous innovation in challenging environments while also offering respite with the the Imaginarium Lounge and a SkyDeck, while giving brand ambassadors an opportunity to share more about the brand.